McKinnon's is 36,000 s.f. destination seacoast grocery store. McKinnon’s is a family owned company and has been in operation since 1946. It is known for its selection of meats, along with its large variety of seafood, produce, deli, baked goods, gourmet wine and cheese, prepared foods and groceries. The newly remodeled space brings the food offering to life while providing a one of a kind retail relevant shopping experience.

Retail Philosophy

 

“We strive to provide all of our customers with outstanding service, high quality, commitment to value and only the best selection of meats, seafood, produce, deli, baked goods and groceries available.”

Objectives

 
  • Design a prototype store that establishes criteria for all future stores.
  • Create a destination one stop shopping experience for the growing seacoast trade area.
  • Develop a friendly, personal, and easy to shop atmosphere.
  • Create a retail environment that is 40% larger than their Salem, NH location.
  • Design a gourmet wood-fired pizza shop.
  • Expand the seafood and bakery departments.
  • Develop a destination beer and wine department.

Results

 

The project was completed on time, on budget and is exceeding sales expectations.